A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Flourish Shampoo for Thinning Hair, 2 oz./ 60 mL Flourish Conditioner for Thinning Hair, 2 oz./ 60 mL Minoxidil Topical Aerosol 5% Hair Regrowth Treatment, 2 oz./ 60 g Results*: 85% feel better about their hair 83% said hair feels thicker 82% said hair looks healthier 82% said scalp is less irritated 79% saw new growth *Consumer perception results after 6 months of Nightly Intensive Hair Growth Treatment use Key Ingredients: Alpha Keratin: A large, springshaped protein, it nourishes the scalp microbiome, repairs damage along the hair fiber, and reinforces hair strength Gamma Keratin: Small, globular keratins that provide hair with elasticity and flexibility, helping to reduce breakage and fallout Minoxidil: The only single ingredient is medically proven to regrow hair in women. It works while you sleep to reactivate hair follicles and stimulate regrowth Fragrance: A gentle, spalike blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair. How to Use: Shampoo: Work a quartersized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through the ends. Rinse thoroughly Conditioner: Work a quartersized amount of conditioner between palms, apply to wet hair, from midshaft to ends; leave in for 13 minutes before rinsing thoroughly Minoxidil: Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands thoroughly

Virtue Flourish Hair Growth Treatment Kit - 1-month

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

Oil for hydrating, brightening, and repairing hair. Features Alpha Keratin 60ku®, Tahitian gardenia flower extract, and Kalahari melon seed oil. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

Virtue Healing Oil, 50 mL

What It Is:A creamy, lightweight, multitasking paste that's perfect for putting (and keeping) short or layered hair in its place.What It'S For:Ideal for men and women and for all types of short or layered hair.What It Does:The medium-hold styler texturizes, shapes, nourishes, protects and adds shine to short hair. The does-it-all formula marries pliability with hold for styles that last all day. The fragrance is a citrus blend of flowers, greens, spearmint leaf and lemon essential oils.Key Ingredients:- Virtue's proprietary Alpha Keratin 60ku strengthens, softens and smooths.- 100% natural bio-based styling polymer provides humidity-resistant style retention for non-dulling, natural-looking, natural-feeling hold.- Shea butter provides deep hydration, adds shine and protects against the drying effects of heat styling.- Chia seed-derived heat protection complex retains water in the hair fiber and forms a protective layer against damage from heat styling tools without affecting the ability to style.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal cruelty or byproducts (vegan-friendly)How To Use It:The product features a creamy break upon initial touch, which emulsifies to become a mix between paste and pomade. Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

Virtue 6 In 1 Styling Paste 1.7 oz.

What It Is:Virtue Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.What It'S For:- All hair types and shades that need refreshing.- Perfect for extending blowouts and style.- Safe for color-treated and chemically treated hair.What It Does:This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more buildup, it's a reinvigorating pick-me-up for hair in need of a refresh. It features a light, uplifting blend of essential oils and extracts, including lemon (known for energizing the scalp) and cedar leaf and orange essential oils for long-lasting freshness.Key Ingredients:- Tapioca starch is a non-gmo starch with exceptional oil absorption properties. It brushes cleanly from hair.- Kaolin is a highly refined, pure clay that helps remove impurities from hair.

Virtue Dry Shampoo 4.5 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce.Set Includes:- Full Shampoo 2 oz.- Full Conditioner 2 oz.- Restorative Treatment Mask 0.5 oz.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:- Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-

Virtue Full Discovery Set

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Shampoo, 8 oz.

What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

Virtue Labs Full Shampoo 8 oz.

What It Is:Flourish Shampoo for thinning hair delicately stimulates the scalp and removes buildup.What It'S For:Ideal for all women with thinning hair. Safe for chemically treated or colored hair.What It Does:It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.

Virtue Flourish Shampoo 8 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The lightweight cream conditioner won't leave hair tangly or tight. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.- Artichoke leaf is a nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Conditioner 17 oz.

What It Is:A shampoo that works to rebuild damaged hair with each use. It dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft and supple.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat or chemical treatments.- Safe for color and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It fills cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

Virtue Recovery Shampoo 8 oz.

Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. The moisture-rich conditioner is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Conditioner, 200 ml

Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Conditioner, 17 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Shampoo 2 oz.

Virtue Full Conditioner, 6.7 oz.

Virtue Refresh Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch. The fragrance is a light, uplifting blend of essential oils and extracts, featuring lemon, known for energizing the scalp, and cedar leaf and orange essential oils for long-lasting freshness.

Virtue Refresh Dry Shampoo, 4.5 oz.

What It Is:A rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Recovery Conditioner 6.7 oz.

Virtue Full Conditioner, 2 oz.

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Shampoo, 8 oz.

Get maximum lift with a hydrating kick with Virtue's volumizing and reviving Full Shampoo and Full Conditioner plus the best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue 3-Pc. Full Discovery Set

Virtue Full Shampoo, 2 oz.

What It Is:A conditioner that thickens hair with each use without weighing hair down. It deeply moisturizes, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands, especially fine hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Appy conditioner to wet hair, work through evenly, rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

Virtue Full Conditioner 6.7 oz.

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, the Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Shampoo, 8 oz.

Virtue Full Conditioner 2 oz.

What It Is:A conditioner that turns unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner duo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Smooth Conditioner 6.7 oz.

Virtue Flourish Conditioner For Thinning Hair is a lightweight hair strengthener, hydrator and detangler in one. It nourishes and thickens fine, fragile strands without weighing down hair. Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Conditioner For Thinning Hair, 6.7 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Shampoo 17 oz.

Virtue Full Shampoo 2 oz.

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Cleansing shampoo Designed to provide a deep clean and whisk away the impurities Ideal for all hair types Product is non-returnable for hygiene reasons

Virtue Refresh Purifying Shampoo 120ml-No color

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Moisturising shampoo Designed to lift excess oils and product build-up from hair Helps to maintain your natural curl pattern Ideal for.hair types Enriched with Alpha Keratin 60ku, rice protein and sunflower seed oil Product is non-returnable for hygiene reasons

Virtue Curl Shampoo 240ml-No color

Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability. Formulated with first-of-its-kind Alpha Keratin 60ku, Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Conditioner, 6.7 oz.

What It Is:Flourish Conditioner for thinning hair is a hair strengthener, hydrator and detangler all in one.What It'S For:Ideal for all shades of natural color and all shades of color-treated or highlighted hair, as well as silver and gray tone.What It Does:Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:Apply to wet hair, massage in, then rinse.

Virtue Flourish Conditioner 6.7 oz.

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Shampoo, 60 ml

Virtue Flourish Shampoo For Thinning Hair delicately removes scalp buildup, cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth.    Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Shampoo For Thinning Hair, 8 oz.

Virtue Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair's weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. The fragrance is a juicy, refreshing citrus with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.

Virtue Refresh Purifying Shampoo, 120 ml

Virtue Full Shampoo, 17 oz.

What It Is:Virtue Curl Leave-In Butter is a healing cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz and guard against heat and humidity.What It'S For:- Types 2-4 curly hair.- Safe for color-treated and chemically treated hair.What It Does:The weightless leave-in cream melts into curls for intense hydration, deep repair and high-powered protection. The buttery, rich cream melts into hair without weighing it down. A luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes help keep curls springy, shiny and full of life.Key Ingredients:Alpha Keratin 60ku repairs cracks and splits to help protect against breakage, leaving curls stronger, softer and full of shine.Free Of...- Sulfates, parabens, phthalates, gluten, synthetic colors and dyes- How To Use It:Work a generous amount of product into wet or damp hair from root to end. Do not rinse. Reapply as needed.About The Brand:Virtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants) and containing the strengthening, reparative protein Alpha Keratin 60ku.

Virtue Curl Leave In Butter 5 oz.

What It Is:A conditioner that weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls.What It Does:Virtue Curl Conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl Conditioner 6.7 oz.

What It Is:Flourish Density Booster is a potent, botanical-based nutrient infusion for the scalp.What It'S For:Ideal for women with mild to moderate hair loss due to hereditary factors, hormonal factors (including recent pregnancy), nutritional deficiencies and stress, as well as women who seek a natural approach. Safe for chemically treated or colored hair.What It Does:It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:On damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.

Virtue Flourish Density Booster 4 oz.

What It Is:A universal styling cream that does it all. It primes hair to add softness, shine and hydration while strengthening, polishing and protecting from heat. It also works to help set and seal style.What It'S For:- All hair types.- Dry hair that craves moisture, flyaways in need of polishing and shapeless manes looking for natural definition.- Safe for color and chemically treated hair.What It Does:Powered by Alpha Keratin 60ku protein, the 6-in-1 Styler is the ultimate multitasking product: a frizz-fighter, bounce-builder, style-setter and shine-booster all in one. The formula blends seamlessly into hair and is the perfect go-to for second-day hair and achieving that "done undone" finish.Key Ingredients:- Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness and shine.- Tocopherol: This natural form of vitamin E helps to neutralize free radicals created from exposure to Uv light or pollution.- Strengthening Polymers: Naturally derived hair fixatives designed to aid in styling hair.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyClinical Results*:- 89% felt softer hair- 86% felt their hair looked healthier- 85% said their hair looked polished- 85% said their hair looked shinier*Consumer perception study of 53 women who used product for 1 week.

Virtue Labs 6-in-One Styler 4 oz.

What It Is:Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:The luxurious, creamy lathering shampoo maintains hair's natural hydration. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styl

Virtue Curl Shampoo 17 oz.

What It Is:A silky, creamy mask in a tinted soft-violet shade that glides onto hair.What It'S For:Ideal for all shades of natural-colored hair and all shades of color-treated or highlighted hair, as well as silver and gray tones.What It Does:Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. This dual-action formula harnesses the power of Alpha Keratin 60ku to repair and strengthen hair from inside out. Virtue's proprietary protein not only helps strengthen hair weakened from chemical treatments, but also smooths the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine. The fragrance is a warm blend of bright and calming ingredients, including yuzu zest, chamomile and creamy sandalwood.Key Ingredients:- Mullein flowers specialty active, based on photoluminescence, absorbs Uv/solar radiation and transforms it to visible, radiant light.- Specialty rice protein, sunflower sprout extract and tara tree fruit extract provide Uv/solar protection against the color-fading, color-distorting, damaging and drying effects of the sun's rays.- Shea butter, moringa seed oil, jojoba and sunflower seed wax nourish and restore hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.How To Use It:After cleansing hair, remove excess water and apply a generous amount of mask, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.Clinical Results:- 92% of women felt their hair color looked more luminous and didn't fade as quickly after 2 weeks.*- 98% of women felt their hair color looked brighter after 4 weeks.*- 100% said this mask keeps hair more true between colorings.**Results based on a consumer perception study of 56 women who used the mask twice a week for 4 weeks.

Virtue ColorKick Illuminating Mask 5 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior.Set Includes:- Smooth Shampoo 2 oz.- Smooth Conditioner 2 oz.- Restorative Treatment Mask 0.5 oz.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:- Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.- Smooth Con

Virtue Smooth Discovery Set

What It Is:Treat the root causes of a compromised scalp with a formula that balances, nourishes and repairs. Clinically tested and dermatologist tested.What It'S For:Formulated for daily use, even for those with a sensitive scalp. For finer hair, use sparingly.What It Does:This unique formula marries skincare-inspired ingredients with Virtue's proprietary Alpha Keratin 60ku Clinical, a protein that's 100% bio-identical to the keratin naturally found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair damage, repairing, strengthening and hydrating stressed strands. Finally, you don't have to choose between a healthy scalp and your healthiest hair. Have it all. Your healthiest hair, scalp to ends.How To Use It:- Work a quarter-size amount of Scalp Remedy Shampoo (sold separately) into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse.- Follow with Scalp Remedy Conditioner, then rinse thoroughly.- Tip: For a spa-like scalp and hair treatment, replace conditioner with Exfoliating Scalp Scrub (sold separately) once a week or as needed.Clinical Results:- Optimizes and balances scalp pH, which allows for a healthy microbiome.- 93% saw a more balanced scalp, which results in a reduction in itchiness, flakiness and irritation.*- Hair is more balanced roots to ends.- Regulates the scalp whether you have dry or oily scalp concerns.- 93% saw less flakiness (resulting from an unbalanced scalp).**Based on a clinical study with 59 women who used Virtue's scalp products for 28 days.

Virtue Scalp Remedy Conditioner 6.7 oz.

What It Is:Flourish Thickening Styling Treatment is your daily, all-in-one, leave-in solution to thicken, volumize, hydrate and repair all types of fine or thinning hair. This powdery, weightless, souffle-like cream is packed with densifying ingredients that deliver long-lasting volume, body and bounce, plus heat protection up to 450F. While it's perfect for air-drying, Flourish Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape and overall h

Virtue Flourish Thickening Styling Treatment 4 oz.

What It Is:A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and Minoxidil 5% Foam. This regimen is ideal for moderate to severe hair loss.Set Includes:- Flourish Shampoo, 2 oz.- Flourish Conditioner, 2 oz.- Minoxidil Hair Regrowth Treatment, 2.1 oz.How To Use It:- Shampoo: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through the ends. Rinse thoroughly.- Conditioner: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.- Minoxidil: Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands.

Virtue Flourish Hair Growth Treatment Set

What It Is:A weightless, humidity-halting spray with ingredients that help protect hair from Uv damage and stop frizz in its tracks for 72 hours of heat-safe, silky-smooth strands.What It'S For:Ideal for hair prone to frizz in heat and humidity. Safe for color-treated and chemically treated hair.What It Does:Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, t

Virtue Frizz Block Smoothing Spray 2 oz.

What It Is:Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays.What It'S For:Hair prone to frizz in heat and humidity. Safe for color-treated and chemically treated hair.What It Does:Virtue's proprietary Alpha Keratin 60ku instantly fills and seals cracked cuticles while featherweight polymers and lipids hover above, repelling air-born humidity. This lightweight, milky mist is alcohol free, so it won't create buildup or dry out hair, and it's heat protective up to 450 degrees, leaving hair healthy, silky soft and free of frizz for days. A restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Specialty lipopeptide eliminates and controls frizz with humidity-blocking technology for all hair types.- Rice protein, tara tree fruit extract and sunflower sprout help protect against color fading and distorting and the drying, damaging effects of Uv/solar exposure.- Chia seed and green tea leaf extract provide anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals.

Virtue Frizz Block Smoothing Spray 5 oz.

What It Is:Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:The rich, creamy conditioner glides through the hair for a silky rinse out. Formulated with first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Key Ingredients:- Hydrolyzed quinoa is a protein. It is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab seed oil comes from the African Tree of Life (known for its ability to store water). This rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit extract is loaded with vitamin C and antioxidants. This refreshing fruit helps revitalize the scalp and return hair's vibrance and shine.Clinical Results:- 97% of women said their hair felt softer after just one use.*- 97% of women felt their hair was less damaged.*- 91% of women felt their hair was more manageable.**Consumer perception study of 42 women who used Recovery Shampoo and Recovery Conditioner for 2 weeks (10 uses).

Virtue Recovery Conditioner 17 oz.

Virtue Curl Shampoo 2 oz.

What It Is:A serum that helps repair and seal broken ends while it protects against future fraying. With this ultra-nourishing damage-fighter, Virtue Labs has finally cracked the code to put an end to split ends.What It'S For:- All hair types with damaged or split ends.- Perfect for hair that's been regularly exposed to heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Chock-full of patented Alpha Keratin 60ku protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.Key Ingredients:- Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.- Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Using your fingertips, apply a quarter size amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Virtue Labs The Perfect Ending Split End Serum 1.7 oz.

What It Is:Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out strands dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Packed with the highest percentage of the Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs 

Virtue Damage Reverse Serum 1.7 oz.

What It Is:Nourish dry, damaged, depleted hair back to hydrated health.Set Includes:- Recovery Shampoo 2 oz.- Recovery Conditioner 2 oz.- Restorative Treatment Mask 0.5 oz.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:- Recovery Shampoo works to rebuild damaged hair with each use. It gently diss

Virtue Recovery Discovery Set

What It Is:Minoxidil is the only single ingredient medically proven to help regrow hair in women. Used by millions, it works while you sleep to reactivate the hair follicles and stimulate regrowth.What It'S For:Women with moderate to severe hair loss due to hereditary factors, hormonal factors or stress. Safe for chemically treated or colored hair.Key Ingredients:- Active: Minoxidil 5% w/w (without propellant).- Inactive: Butylated hydroxytoluene, cetyl alcohol, citric acid anhydrous, dehydrated alcohol, isobutane, lactic acid, N-butane, polysorbate 60, propane, purified water, stearyl alcohol.How To Use It:Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands.

Virtue Flourish Minoxidil Foam

What It Is:A mousse that instantly thickens hair, adds body, bounce and flexible hold for a long-lasting style.What It'S For:- All hair types, especially those with fine, flat or thinning hair.- Safe for color-treated and chemically treated hair.What It Does:Combining the power of Virtue's signature Alpha Keratin 60ku with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts.Key Ingredients:- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.- Panthenol: Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.- Amino Acids: Deeply hydrates, adding sheen for a glossy finish.- Hydrolyzed Amaranth Protein: Makes hair softer and silkier.

Virtue Volumizing Mousse 5.5 oz.

What It Is:Whisk away impurities that can weigh down hair with this deeply cleansing shampoo.What It'S For:Ideal for all hair types. Safe for color-treated and chemically treated hair.What It Does:Formulated to gently remove excess oil, product residue and environmental irritants, this deep cleanser whisks away the impurities that strip hair of life and luster. Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating "must-have" product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.Key Ingredients:- Charcoal Powder: Extracts oil and impurities for removal during shampooing.- Hops Extract: Provides a purifying and astringent effect on scalp.- Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal crueltyHow To Use It:Using a quarter size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up and impurities.

Virtue Refresh Purifying Shampoo 4 oz.

Virtue Curl Conditioner 2 oz.

What It Is:A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. This regimen is ideal for moderate to severe hair loss.Set Includes:- Flourish Shampoo- Flourish Conditioner- Minoxidil 5% FoamWhat It'S For:Ideal for women with moderate to severe hair loss due to hereditary factors, hormonal factors or stress. Safe for chemically treated or colored hair.Key Ingredients:- Alpha Keratin: A large, spring-shaped protein, it nourishes the scalp microbiome, repairs damage along the hair fiber and reinforces hair strength.- Gamma Keratin: Small, globular keratins that provide hair with elasticity and flexibility, helping reduce breakage and fall-out.- Minoxidil: The only single ingredient medically proven to regrow hair in women. It works while you sleep to reactivate hair follicles and stimulate regrowth.How To Use It:- Shampoo: Work a quarter-size amount into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working through the ends. Rinse thoroughly.- Conditioner: Work a quarter-size amount between palms, then apply to wet hair, from mid-shaft to ends. Leave in for 1-3 minutes before rinsing thoroughly.- Minoxidil: Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands.

VirtueFlourish Hair Growth Treatment Set

Product Info

Virtue Flourish Hair Growth Treatment Set