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Tone It Away Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy color in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted and lifted tones. It is infused with cica, rice water and quinoa protein to help strengthen strands, repair damage and moisturize curls without weighing them down.

Ouidad Tone It Away Purple Shampoo, 8.5 oz.

Specifically designed for all curl types, this diffuser provides concentrated heat that accelerates drying time and helps prevent frizz. Whether it's a soft air-dry, more definition or added volume that you're looking for, this multi-functional diffuser helps you create the curl styles you want on all lengths and hair textures.

Ouidad Made For Curls 3-In-1 Universal Diffuser

Frequent cleansing can deplete strands of essential oils, but this oil-based shampoo is gentle enough for daily use and won't leave strands greasy or weighed down. It mimics your hairs' natural oils to cleanse, hydrate and refresh loose curls, restoring essential moisture as you wash.

Ouidad Curl Shaper Good As New Shampoo

Curl Quencher Moisturizing Shampoo adds intense levels of moisture as it cleanses curls. With a restorative blend of chamomile, corn oil, vitamins and wheat proteins, the gentle formula hydrates to help leave curls shiny and manageable, creating the perfect foundation for curls with natural definition and softness.

Ouidad Curl Quencher Moisturizing Shampoo

Curl Quencher Moisturizing Styling Gel is a light-hold gel that helps define and hold curls while infusing deep moisture to hydrate strands from the inside out. Meadowfoam seed oil, rich in fatty acids, injects weightless moisture into hair's cuticle layer, while arnica flower plumps and seals dehydrated strands for frizz-free definition. Tight curls reclaim their natural curl pattern with bounce, definition and natural hold.

Ouidad Curl Quencher Moisturizing Styling Gel

When it comes to classic curls, it's all about balance. Your spirals look their best when they're nourished with gentle moisture, not dried out with harsh detergents or weighed down with heavy ingredients. New VitalCurl+ Clear & Gentle Shampoo gives classic curls exactly what they need: lightweight hydration and a gentle cleanse. This sulfate-free formula with Botanical Omega 3-6-9 Complex (with chia seed, Japanese camellia and sunflower oils) targets dry areas to fortify hair's natural lipid barrier, helping curls retain moisture, elasticity and bounce. Its low pH helps hair retain hydration by keeping its protective cuticle layer on lockdown. The result: Healthy, high-performing curls with a more consistent pattern from roots to ends.

Ouidad VitalCurl+ Clear & Gentle Shampoo

An easy-to-use treatment that helps strengthen strands and restore curls without over-proteinizing.

Ouidad Curl Therapy Lightweight Protein Treatment

Lock in moisture, nourish and repair with Anti-Frizz Nano Technology. With Ouidad's new Advanced Climate Control Defrizzing Conditioner, the fight against frizz starts in the shower. This unique formula hydrates curls and helps keep hair's cuticle sealed to lock nourishing moisture in and frizz-causing humidity out. Ouidad's advanced blend of emollients (shea butter, murumuru butter) and ceramides helps repair the cuticle and smooth its surface. Ouidad's high-performance Anti-Frizz Nano Technology with protein derived from silk helps seal the cuticle to form a barrier against frizz. A dedicated Uv filter helps protect against damage from environmental aggressors.

Ouidad Advanced Climate Control Defrizzing Conditioner

Lock out humidity and define curls with Anti-Frizz Nano Technology. Ouidad's Advanced Climate Control Featherlight Styling Cream helps define curls and defend against frizz with ultra-light and pillow-soft hold. A special blend of lightweight humectants and natural oils (meadowfoam seed, olive and soybean) helps nourish hair while flexible styling polymers weightlessly define curls. Anti-Frizz Nano Technology with sericin, a protein derived from silk, helps seal the cuticle to form a barrier that locks in moisture and locks out humidity. A dedicated Uv filter helps protect against damage from environmental aggressors. The results: soft, no-feel hold that won't weigh your hair down and frizz-free, consistently defined curls that last in any climate.

Ouidad Advanced Climate Control Featherlight Styling Cream

A conditioner that gently cleanses while moisturizing, softening and strengthening curls.

Ouidad Drink Up Cleansing Conditioner, 12 oz.

Hello Shine Glossy Treatment Mask is a silicone-free treatment mask that moisturizes, smooths and adds an incredible gloss-like shine. This mask is formulated with olive oil (a natural silicone alternative), as well as maracuja, jojoba, argan and sunflower oils that work together to boost shine and seal in moisture. It is infused with pro-vitamin B5 to boost color vibrancy and shea butter to hydrate, detangle and nourish. This dual-action treatment is perfect for all curl types that need a deep treatment that leaves curls with a silky, glossy finish.

Ouidad Hello Shine Glossy Treatment Mask, 9 oz.

Meet the modern mousse with an innovative formula designed to leave curls touchable and full-bodied, never crunchy or stiff. New VitalCurl+ Soft Defining Mousse defines curls with lightweight, uplifting hold for consistently formed, smooth and shiny spirals with maximum fullness. This unique mousse, with Botanical Omega 3-6-9 Complex (with chia seed, Japanese camellia and sunflower oils), targets dry areas to fortify hair's natural lipid barrier, helping curls retain moisture, elasticity and bounce. The result: healthy, high-performing curls with a more consistent pattern from roots to ends.

Ouidad VitalCurl+ Soft Defining Mousse

Reawaken, reform and refresh curl definition. Specially formulated to perk up listless curls, Ouidad's Botanical Boost Curl Energizing & Refreshing Spray uses nourishing botanical extracts, like rose hip, centella and aloe, to rehydrate curls, helping them bounce back to life. The no-residue formula infuses moisture without surface weight, so you can apply as often as you like without dragging curls down. And because the spray helps to detangle and protect against damage, it's ideal for styling freshly washed hair, too.

Ouidad Botanical Boost Curl Energizing & Refreshing Spray

A lightweight gel that helps create lasting curl definition and touchable hold while adding nourishment.

Ouidad Good Shape Defining Gel, 8.5 oz.

Lock out humidity and define curls with Anti-Frizz Nano Technology. Ouidad's best-selling styler, Advanced Climate Control Heat & Humidity Gel, gets you out of hair-raising situations. Use it to seal every strand, locking in moisture and locking out humidity. Wheat protein and pliable styling polymers form a weightless flexible lattice, which expands as heat or humidity rises, to hold curl definition without frizz. Ouidad's high-performance Anti-Frizz Nano Technology with a protein derived from silk helps seal the cuticle to keep essential moisture in and humidity out. A dedicated Uv filter helps protect against damage from environmental aggressors.

Ouidad Advanced Climate Control Heat & HumidityÂ Gel

Humidity: It's every curl's nightmare. That's because curly hair's unique structure exposes its cuticle. When humidity gets in, curls expand with unwanted volume and look frizzy, undefined and dull. Ouidad Advanced Climate Control Heat & Humidity Gel - Stronger Hold helps transform uneven curl patterns into consistently formed, well-defined and frizz-free spirals. Anti-Frizz Nano Technology seals the cuticle to help lock in moisture and lock out humidity. A dedicated Uv filter helps protect against damage from environmental aggressors. The result: Defined, shiny, controlled curls in any climate.

Ouidad Advanced Climate Control Heat & Humidity Gel - Stronger Hold

A deeply hydrating formula that helps restore elasticity, strengthen strands and improve manageability.

Ouidad Curl Reboot Nourish + Strength Leave-In Mask For Thick & Coarse Curls

Gently cleanse and define curls with Anti-Frizz Nano Technology. With Ouidad's new Advanced Climate Control Defrizzing Shampoo, the fight against frizz starts in the shower. This unique sulfate-free formula helps keep hair's cuticle sealed to lock nourishing moisture in and frizz-causing humidity out. Ouidad's advanced blend of emollients (shea butter, murumuru butter) and ceramides helps repair the cuticle and smooth its surface. Ouidad's high-performance Anti-Frizz Nano Technology with a protein derived from silk helps seal the cuticle to form a barrier against frizz. A dedicated Uv filter helps protect against damage from environmental aggressors.

Ouidad Advanced Climate Control Defrizzing Shampoo

When it comes to classic curls, it's all about balance. Your spirals look their best when they're nourished with gentle moisture, not weighed down with heavy ingredients. New VitalCurl+ Balancing Rinse Conditioner helps create the perfect balance of lightweight hydration for optimal curl health and frizz control. This conditioning formula, with Botanical Omega 3-6-9 Complex (with chia seed, Japanese camellia and sunflower oils), targets dry areas to fortify hair's natural lipid barrier, helping curls retain moisture, elasticity and bounce. Its low pH helps hair retain hydration by keeping its protective cuticle layer on lockdown. The result: Healthy, high-performing curls with a more consistent pattern from roots to ends.

Ouidad VitalCurl+ Balancing Rinse Conditioner

Ouidad's Frizz-Fighting Touch-Up Balm helps tame frizz on the go. The hydrating formula works to smooth curls and edges while refreshing definition.

Ouidad Frizz-Fighting Touch-Up Balm

Ouidad's No Sweat Post-Workout Mist helps eliminate perspiration and buildup to prevent dry, frizzy curls. The invisible formula extends styles. No shower needed!

Ouidad No Sweat Post-Workout Mist, 8.5 oz.

Ouidad's Featherlight Touch-Up Gel Cream combines the hold of a gel with the moisture of a cream. The lightweight formula keeps curls hydrated and frizz free.

Ouidad Featherlight Touch-Up Gel Cream

Ouidad's Made For Curls Customizable Detangler is designed to detangle wet and dry curls with ease. Add or remove bristle rows to create the perfect amount of tension for your unique curl pattern.

Ouidad Made For Curls Customizable Detangler

The leave-in with no unwanted leave-behind. This leave-in conditioner creates a balanced, breathable moisture foundation that encourages curls to form and leaves hair soft and silky.