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Virtue Split End Serum helps repair and seal broken ends while it protects against future fraying. With this ultra-nourishing damage-fighter, Virtue has finally cracked the code to help put an end to split ends. Chock-full of Virtue's patented Alpha Keratin 60ku protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Split End Serum, 1.7 oz.

Virtue's main ingredient, the patented and reparative Alpha Keratin 60ku, gives each product in this set an exceptional edge. Clinically proven to reverse damage, not just patch it, for all hair types, restoring hair to its healthiest state, this protein is paired with high-performing multitaskers to enhance strength, hydration, shine, protection and manageability of all hair types. Together, these two mane menders are more scientifically advanced than any other serum and oil on the market.

Virtue 2-Pc. Daily Damage Repair Essentials Set

Virtue Flourish Density Booster is a potent nutrient infusion for the scalp. It fuels follicles and nurtures new, fragile hairs so they thicken and thrive. Growing hair is just the beginning. How you care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Density Booster, 2 oz.

Virtue Flourish Density Booster, 4 oz.

Virtue Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down. Infused with Virtue's exclusive complex that includes Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that's immediately reinvigorated with health and nourishment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Restorative Treatment Mask, 5 oz.

Virtue Restorative Treatment Mask, 1.7 oz.

Damage Reverse Serum revolutionizes hair repair by not only fighting future damage but by reversing it. Packed with the highest percentage of Virtue's Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, helps restore damaged peptides to give hair elasticity and refills each strand with keratin to smooth, soften and protect against future harm. It's the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength and reduce breakage. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Damage Reverse Serum, 1.7 oz.